Lovable loser has become a cliché because nobody wants to kick someone while they are down so Sports Illustrated wouldnt have call the Leafs the most hated team in hockey if the rest of the NHL wasnt jealous. They are the Yankees of the ice, the crème de la crème, the Cufflinks.com of cufflinks websites. Any member of Leafs Nation should have a set of these. Classic logo of the NHL's Toronto Maple Leafs. On a nickel plated setting.